ICommunicate Radio Show #135: Read Between The Lines

What information can we gather from a conversation to discern the real message being communicated? When we lose clients or relationships weaken, it’s often due to the fact that customers don’t see us as individuals, our solution, or our company as valuable enough. In this episode of ICommunicate, Mark discusses client retention and communication strategies and how to be proactive about articulating and meeting expectations. Segment 1: It’s one thing to notice a person’s body language, tone, and word choice, but another thing to really understand what it means. What information can we gather from a conversation to discern what somebody is communicating to us? Why can’t we simply just assume how another person feels about a particular issue? Segment 2: When it comes to professional relationships, one mistake could turn out to be detrimental enough to where trust is lost between those two parties. In these situations, how can we earn that trust and respect back? Should we protect ourselves or the company first when we can’t get along with a client? Segment 3: When we lose clients, it’s often due to the fact that they don’t see us, our solution, or our company as valuable enough. How can we prove to them that we can be a valuable asset to them in both the short and long term? Segment 4: Having the mindfulness to slow down and digest all of the information that we’re presented with during a conversation is an essential skill in developing professional relationships with prospects. How often should we be reaching out to clients, and what questions should we be asking them?